Demonetisation, GST rollout proved to be temporary hiccups

Macro-economic issues such as demonetisation and GST implementation turned out to be temporary hiccups for FMCG companies in 2017. Most players were quick to bounce back from the impact of both these moves. For instance, headwinds from the note ban saw Hindustan Unilever (HUL) post zero per cent sales growth in the quarter ended December 2016. But the company shrugged off the impact with aplom...