How Facebook ‘likes’ can get you a loan

Bavadharini KS
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Veetika Deoras, Chief Operating Officer – Digital, Tata Capital
Veetika Deoras, Chief Operating Officer – Digital, Tata Capital

Meant for the weaker sections, Tata Capital sanctions loans to those who get maximum ‘likes’ for posts stating their need for finance

Dhanalakshmi Bai, a tailor by profession, is a widow and her son were unable to land a decent job since he had to undergo an amputation following an accident. She posted her picture along with her need to start a tailoring shop on the Tata Capital website. The company posted the story on its Facebook and Twitter pages. She got over a thousand likes (salaams) for the story and was offered lo...
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