Luxury brands are finding it tough to combat the rapid rise of fake goods traded on the internet

Earlier this year, several luxury brands owned by Kering, including Gucci and Yves Saint Laurent, sued Alibaba for allowing counterfeit goods to be sold on its platforms. The case shone a light on a growing problem; the rise of counterfeit luxury goods brokered on the Internet. Although counterfeiting is nothing new, the industry is increasing “exponentially”, according to Bharat Dube, the fo...