With no proper financial data, investors have to think beyond the usual valuation metrics

Among all forms of equity investing, ascribing per share value can be most tricky in a start-up. At the same time, given the trickiness, it is also the easiest. This article will seek to explain this apparent conundrum. Let’s start with basics. When investing in equity shares, an investor has to form a view of the per share value she is comfortable paying. If the company is listed in the public ma...