The stage is set for opportunities of a magnitude that will make India Inc sit up and take note

India lives in its villages. With 18 million households (representing 45 per cent of India’s workforce) living in rural India, hardly anyone would disagree with the economic or political importance of improving their lot. The base of the rural pyramid has low income levels and depends on agriculture, providing labour on the farm and services related to the farm. At ₹23.72 trillion, the sector m...